The now-renowned confection first went viral in December 2023, when Dubai-based food influencer Maria Vehera posted a video of herself reviewing the chocolate bar — to date, her TikTok has racked up eighty.7 million views. Vehera ordered the chocolate bar from Fix Dessert Chocolatier, an area producer in Dubai that serves bars with Imaginative and often textured fillings, such as the manufacturer’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, certainly, the “Can’t Get Knafeh of It” that the web now understands as the "Dubai chocolate bar."
Prior to this partnership, our shipping selections had been pretty restricted, but now prospects can take pleasure in our desserts on-demand. We’re thrilled in order to get to more and more people and make it less complicated for everybody to indulge in our chocolate!
I’ve always experienced a enthusiasm for making and innovating, and finally made a decision to merge my company experience with my desire to craft unique encounters. This journey with Repair makes it possible for me to express my creativity day by day and share my passion for chocolate with the entire world.
Within an Aug. thirteen Instagram put up, the organization warned shoppers about movies marketing fake resellers and price gouging.
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Fix Dessert Chocolatier’s dessert rescue mission has manufactured waves on the globe of sweets. Their wise usage of social networking, Specially on TikTok and Instagram, has enormously amplified their visibility and income. Food bloggers and chocolate artisans
These constrained-version bars have boosted Take care of Dessert Chocolatier’s track record in the UAE. They are noted for their unique and culturally-encouraged desserts. As need for these desserts grows, the model is able to delight All people throughout Ramadan.
“The ‘Can’t Get Knafeh of It’ chocolate more info bar is a true masterpiece of flavors and textures. It’s a pleasant fusion of cultures that leaves you craving much more with just about every Chunk.”
If you are on TikTok, you should have observed the bar, which mixes the flavours of chocolate, pistachio and tahini with filo pastry, and it is inspired with the Arab dessert Knafeh.
The earthy, a little sweet tastes with the nut undoubtedly arrived by means of and were being the two softened (didn’t come to be mind-boggling or bitter) and brightened (just as if improving the colour on a photo devoid of blowing out the light) with the creamy tahini.
The pistachio chocolate bar grew to become a hit, Mixing prosperous chocolate with creamy pistachio and crunchy knafeh. This blend has made Take care of famous for combining cultures in sweets.
Correct Dessert Chocolatier is focused on maintaining their chocolate bars excellent. They Check out each and every batch diligently. This makes sure just about every bar is up to their significant specifications and preferences remarkable.
The buyer team claims quite a few chocolate treats have shot up in price when quite a few are actually hit by "shrinkflation".
But now imitations, identified via the nickname "Dubai chocolate", have strike British isles supermarkets including Waitrose, Lidl and Morrisons, with some supermarkets limiting the volume of bars prospects are permitted to purchase.